BIZCOVER - WMH Project

Issue

The problematic in
two lines

Creating the blog of choice by and for Belgian entrepreneurs, from scratch – that’s the challenge we took on with Bizcover.

The country’s biggest financial institution wanted to be top of mind as a partner for entrepreneurs. In 3 years’ time, we produced around 600 inspiring articles with our circle of experts and contributors, ranging from starter coaches to multinational executives and leading politicians. Furthermore, we produced over 100 video clips and interviews, were active on dozens of professional events, organised contests, etc. On average, our content was seen by over 10.000 people every month.

Job

Public Relations

Location

Belgium

Launch

09.2021

Key data

In Summary

1800

Participants

90 %

Of satisfaction rate

our response

EN APARTÉ:

Meet at home, a place synonymous with the warmest and most relaxing evenings. A byword for comfort, conviviality, intimacy, contact and sharing.

It is here, at home, with “home” in this particular case being a large apartment that has symbolically become the Bioderma house, that guests are invited to spend an evening devoted to discovering the products.

the experience

a lab, a plenary session, participatory workshops...

The guests are guided around the place. They watch short presentations, enjoy a cocktail and produce a tailor-made jewel... The pace is flexible to leave the guests free to organise their time, and the friendly and relaxed atmosphere mimics that of an evening with friends.

In 2021, due to the health crisis, the “En Aparté” concept evolved into a series of digital live events, each dedicated to different campaigns (hygiene, solar, winter, etc.) and each bringing together around 1,000 people. These digital “meetings” were organised based on the same pattern as the face-to-face evenings, and offered moments of discussion, testing, conviviality and training.

Job

Public Relations

Location

Belgium

Launch

09.2021

Impact

Benefit for participants

The participants, between 30 and 60 for each evening, benefited from a privileged and personalised opportunity for dialogue and interaction. At the end of 2021, face-to-face evenings will resume to present the Winter range.

benefits for the brand

An effective way to differentiate itself from competing brands thanks to an original concept, and an opportunity to strengthen its links with the pharmaceutical network.