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BOOSTCAMP

 

LAVAZZA

 

Issue

 

 

The problematic in
two lines

How can we give meaning to everyone's actions?

 

After a pivotal year in 2019 marked by numerous investments, Lavazza wishes to start the year 2020 with an unusual and original event, which marks a change of tone compared to previous years, and which makes it possible to get back to basics, giving meaning to everyone’s work and strengthening the sense of values.  

 

 

 

Job

Event & E-Event

Location

Bordeaux

Launch

01.2020
Key data

 

 

In Summary

300

People involved

9,5 / 10

of commitment rate

2j / 1n
our response
Lavazza-event-2020_WMH Project

The BOOSTCAMP LAVAZZA

 

Invite the employees to the LAVAZZA BOOSTCAMP - a naming and a concept which propose a new format of meeting: engaging, dynamic, audacious and which integrates fully the values of the brand.

the experience

a lab, a plenary session, participatory workshops...

The operation was entirely carried out at Darwin, a real ecosystem installed on the site of a former military wasteland in Bordeaux. This transition laboratory dedicated to supporting start-ups and projects linked to sustainable development, also houses a restaurant, an organic grocery store, associative spaces... It hosted an inspiring plenary session, participative workshops, a unique evening ending with a silent party... before the participants joined two dormitories created from scratch for the occasion.

 

 

Job

Event & E-Event

Location

Bordeaux

Launch

01.2020
Impact
Lavazza_event_2020_WMH Project

benefits for the brand

 

The event highlighted the key values of the year 2020 and offered a different, authentic and inventive meeting.

Lavazza-engagement-2020_WMH Project

Benefit for participants

 

The employees were immersed in a responsible, sustainable ecosystem and had a memorable experience with a real CSR footprint.

The dormitories created by all the employees were reused after the event to provide shelter for homeless women and their children.

They are still dedicated to the reception of people in difficulty.

 

https://rue89bordeaux.com/2020/02/femmes-et-enfants-isoles-bientot-installes-a-darwin-dans-le-dortoir-dun-seminaire/

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