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SHOWROOM

 

SAINT-GOBAIN

 

Issue

 

 

The problematic in
two lines

In 2019, in the La Défense district, the new Saint-Gobain headquarters will be built... With the idea of creating a space accessible to the general public, translating the Company's universe and promoting its many skills.

 

 

Job

Spatial Design

Location

Paris La Défense

Launch

01.2020
Key data

 

 

In Summary

100

Simultaneous participants

300

of showroom

6 months

of assembly

our response

Making the invisible visible:

An immersive and fun spatial experience to discover skills and know-how; an individual digital experience to become aware of your own notion of comfort.

the experience

IMmersion, interaction, logo creation...

The Saint-Gobain universe is articulated around a monumental interpretation of the new logotype (a work that is self-generated every minute with data in reference to the company's eco-responsible approach) and interactive mini-universes.

 

 

Job

Spatial Design

Location

Paris La Défense

Launch

01.2020
Impact

Benefit for participants

 

Visitors are invited to enrich their understanding of the brand throughout their visit. The content created allows for an experience with several levels of reading in order to meet the expectations of the 3 expected audiences: the general public, employees and customers.

benefits for the brand

 

The showroom's scenographic language extends Saint-Gobain's new visual identity. It is also an opportunity for the Company to express its entire field of action through a modular exhibition.

All the produced and future printings are labeled Imprim'vert (certification ISO 14001, labels PEFC and FSC® / Level ECOVADIS).

The entire light design was made with low energy LED bulbs.

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