VOLKSWAGEN GROUP FRANCE
Every two years, VOLKSWAGEN GROUP France brings together its key account customers, long-term leasers and prospects to present the entire range of its different brands and highlight its latest technologies. In 2019, the focus was to be on the various advances in mobility: Electrification, connectivity...
Job
Event & E-EventLocation
ParisLaunch
09.2019
Test Drive Cars
Of receptive structure
Brands
WELCOME TO THE FUTURE
A concept that demonstrates the technological advances, the benefits of the digital era, the advantages of the connected car, and the deployment of ultra-personalized services
The 5 days of the operation took place on the mythical Mortefontaine car circuit, a real field of expression for car tests.
Job
Event & E-EventLocation
ParisLaunch
09.2019
The guests discovered the new stakes linked to the mutation of mobility by 3 different ways: Driving, learning, meeting
The 12 brands present on the circuit were able to share their visions of the automobile of tomorrow, through varied, personalized and engaging experiences.
The catering was entrusted to a caterer chosen for its eco-responsible approach, sourcing its products in a local area and using non-disposable dishes.
In addition, no plastic bottles were ordered / consumed over the entire period (water bottles only).
Finally, on-site transfers from the parking lot were provided by electric buses.
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