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YES WE DRIVE

 

VOLKSWAGEN GROUP FRANCE 

 

Issue

 

 

The problematic in
two lines

Every two years, VOLKSWAGEN GROUP France brings together its key account customers, long-term leasers and prospects to present the entire range of its different brands and highlight its latest technologies. In 2019, the focus was to be on the various advances in mobility: Electrification, connectivity...

 

 

Job

Event & E-Event

Location

Paris

Launch

09.2019
Key data

 

 

In Summary

+ More than 100

Test Drive Cars

1000

Of receptive structure

12

Brands

our response
Volkswagen_Group_France-event-2020_WMH Project

WELCOME TO THE FUTURE

 

A concept that demonstrates the technological advances, the benefits of the digital era, the advantages of the connected car, and the deployment of ultra-personalized services

the experience

a mythical circuit, a plenary, mobility...

The 5 days of the operation took place on the mythical Mortefontaine car circuit, a real field of expression for car tests.

 

 

Job

Event & E-Event

Location

Paris

Launch

09.2019
Impact
Volkswagen_Group_France-event-2019_WMH Project

Benefit for participants

 

The guests discovered the new stakes linked to the mutation of mobility by 3 different ways: Driving, learning, meeting

Volkswagen_Group_France-event-2019_WMH Project

benefits for the brand

 

The 12 brands present on the circuit were able to share their visions of the automobile of tomorrow, through varied, personalized and engaging experiences.

The catering was entrusted to a caterer chosen for its eco-responsible approach, sourcing its products in a local area and using non-disposable dishes.

In addition, no plastic bottles were ordered / consumed over the entire period (water bottles only).

Finally, on-site transfers from the parking lot were provided by electric buses.

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Location

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Launch

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Location

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Launch

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