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Infinity Tour

MICHELIN

 

Issue

 

 

The problematic in
two lines

Organise an incentive event to reward tire dealers as part of a challenge set up by Michelin, for a total of 2,040 people (24 sessions of 60 people). Combine an exclusive and unforgettable experience while retaining a professional aspect.

 

 

 

Job

Travel Incentive

Location

Sicily

Launch

09.2019
key figures

 

In summary

2040

People

24

Sessions

B to B

Reward

our response

 

 

A unique and high quality program in Sicily, to discover its exceptional mix of cultures and nations.

the experience

Rally, Flight, Accommodation...

 

 

Job

Travel Incentive

Location

Sicily

Launch

09.2019
Impact

Benefit for participants

 

The experience creates the desire to surpass oneself for the next challenges!

benefits for the brand

 

An even stronger relationship between the dealers and the brand was formed during this event.

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Job

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Location

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Launch

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Job

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Location

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Launch

09.2019